gMail Mark II

What I am finding interesting is that there appear to be no accounts left. This has the potential to be one of the best marketing tools ever devised.

When you get an account, you get two to give away. Those two people get two accounts, and so on. It is almost viral. The best part for Google is that they should have a relatively predictable rate of growth in the beginning. This prevents ten million people from overwhelming their servers on day one.

It also adds some exclusivity. Not a bad piece of thinking on this intro.